Noel Kim

Noel Kim


Noel has over a decade of intellectual property experience in Australia and internationally, having assisted a broad range of clients ranging from start-up businesses to large multinational corporations. Noel’s experience includes searching and advising on the registrability of trademarks, patents and designs, prosecuting them through to registration including handling of opposition and cancellation proceedings, providing infringement advice and related issues in Australia and New Zealand. Noel’s extensive experience both in-house and in law firms, as well as his broad network of contacts in Korea and China, is of great value to clients seeking international IP protection. Noel is fluent in English and Korean.



  • Lawyer, Supreme Court of New South Wales, Australia
  • Lawyer, High Court of Australia
  • Australian Registered Trade Marks Attorney

Professional membership / Board positions

  • Law Society of New South Wales
  • City of Sydney Law Society
  • Asian Australian Lawyers Association (AALA)
  • Korean Australian Lawyers Association (KALA)
  • The National Advisory Center for Overseas Intellectual Property Dispute Settlement



Intellectual Property

Food delivery and Trademark

Australia, unlike South Korea, does not have an active food delivery culture. However, most recently, as food delivery businesses start to thrive, it is common to see people on bicycles or cars carrying delivery food. The most well-known food delivery companies are Deliveroo, Foodora and Uber Eats. These companies enter into contracts with various restaurants and once consumers place an order through the company’s subsequent channels such as their website or mobile app, the delivery person picks up the food from the restaurant and delivers it to the relevant location. During this process, the delivery companies receive a commission from each restaurant and the delivery person takes that extra charge paid for the food. As the global delivery market grows and competition increases, delivery companies are now trying to secure as many restaurants as possible. However, companies begin to overdo themselves. In the Chicago Tribune in America, Chicago-based restaurant Burger Antics, has filed a lawsuit against the delivery company DoorDash. The issue was that DoorDash uploaded Burger Antics’ menu and name on their website without obtaining prior consent and advertised as though their food could be delivered to customers. According to Burger Antics, they never provided food delivery services and were informed one day by a customer that they had been delivered food that was cold. DoorDash, a company based in the United States, partners with more than 600 restaurants and delivers foods using delivery personnel called dashers. The issue is not just a simple mistake identified in the above mentioned case of Burger Antics but the fact that they have a fixed business mindset of “whatever”. Once they posted menus of several restaurants on their website, because of issues that arose in the above context, they have slowly started to take them down. In November 2014, In-N-Out, a well-known burger chain based in California, filed a lawsuit against DoorDash to immediately stop the unauthorised use of their logo and menu. The case was settled by agreement between both parties. However, we suspect that DoorDash paid a considerable amount of compensation. What would happen if such a situation occurred in Australia? First of all, there would be an infringement of trade mark rights, copyright laws and a violation of consumer law. Readers of this article who own and run a restaurant-style business should check to see if their restaurant name and menu have been used without their permission.

19 Jun 2019

Firm News

Bringing the worlds of business together – H & H Lawyers

Thursday, 13 June 2019 – Rise of the boutique law firm Doing business with international partners – whether it be an entity operating on Australian soil or a local brand venturing offshore – can be fraught with difficulty. Between establishing a fresh customer base, navigating new laws, regulations and corporate governance, creating effective relationships and becoming nuanced with cultural mores (perhaps the trickiest of all), the business of doing business has the potential to bring an enterprise undone. For instance, exchanging a business card using one hand rather than two can be seen as a sign of disrespect in some cultures. Who would necessarily know? With Australians increasingly undertaking business across the world and with Asian powerhouses such as Japan, Korea and China, navigating the behind-the-scenes landscape, as well as providing direct services and advice, has become all important. Business owners and operators need to focus on what they do best, so employing people who specialise in troubleshooting make-or-break sensitive legal, technical and cultural matters is a vital and strategic move. Sydney’s H & H Lawyers offers this official and unofficial role in its capacity as a firm on the path to being Australia’s biggest ‘‘Asian’’ law firm. H & H Lawyers’ services include commercial and corporate advisory, acquisitions, dispute resolution, employment law, corporate migration and intellectual property. “Our bilingual lawyers have been inundated with work representing multinational corporations and government agencies from Japan, Korea and China that want to expand their businesses into Australia,” says Principal Ken Hong. “We have also been very busy acting for local clients with Japanese, Korean or Chinese backgrounds, or that have transactions with their counterparts in those three countries. “Demand for our services has escalated, so we are rapidly expanding to meet the demand.’’ Fellow Principal Yukio Hayashi says a vital aspect of the firm’s work includes “bridging fundamental cultural differences”. “This cross-cultural dexterity is not necessarily part of our brief, but it’s what we offer as well, as it is so essential,’’ he says. “Our team not only speaks the languages, but also intimately understands the cultural nuances of Asia. This saves our clients so much time in getting straight to the actual issues and resolutions. Without the right knowledge of culture, a lot of key messages can be lost in translation, particularly legal concepts, leading to a frustrating experience for all. “We had one situation recently in which there was an investment in an Australian business by a Japanese company. There were excellent managers and staff in situ, but the incoming management from Japan had their way of doing things that did not rest well with the Australian team, and vice versa.” “This friction was no one’s fault, but we made it our job to navigate the cultural minefield. We were able to get each side to see things from the other’s perspective and that made all the difference.” Hong and Hayashi say that by going this extra mile, the law firm can resolve difficulties and help international-facing businesses to thrive. “The importance of Australia’s trade relationships with Korea, China and Japan need no further explanation,’’ says Hong. “They are our top three trading partners. We look forward to continuing with our work and contributing to Australia’s successful trade relationships with those three countries.” Says Hayashi: “Our firm is well placed and equipped to help clients have a more fruitful, efficient and enjoyable experience in doing business.’’

13 Jun 2019

Intellectual Property

Preliminary Discovery

Pfizer Ireland Pharmaceuticals v Samsung Bioepis AU Pty Ltd [2017] FCAFC 193. Summary: Prior to filing a patent infringement lawsuit, Pfizer, the patentee, applied for a ‘preliminary discovery’ order against Samsung Bioepis, a suspected infringer of the patent, to submit a specific document. 2016, first trial (Federal Court of Australia): Pfizer’s did not meet the requirements of the preliminary discovery application: Pfizer lost, Bioepis wins. 2017, second trial (Full Federal Court of Australia): Preliminary discovery requirements were not about the objective facts of evidence submitted (expert’s findings) but rather whether Pfizer’s assertion was rational. Pfizer met the requirements; Pfizer wins, Bioepis loses – An order was made for Bioepis to provide documents requested by Pfizer. March 2018, third trial (High Court): Bioepis’ requested Special leave was denied: Final – Pfizer wins, Bioepis loses. From the Patentee’s perspective, proactive use of the preliminary discovery order (you can receive information from the other side in advance and decide whether or not to proceed with a lawsuit if you are unsure on whether the other side is violating through the use of the patent). “Between war and war”. This famous phrase from the book “The Art of War” means that if you know the situation you are in well, you can fight a hundred times and not be at risk. It is a word that can be applied in a situation where there is an opponent should that be at war, a negotiation, sports game or gambling. The same applies for court proceedings where if you know more about the information or evidence the other side has, you can file a lawsuit more confidently and if you believe the situation will not be in your favour, you can find out whether there is another viable solution. A discovery regime is to offer evidences each party has upon requests by the other party in pre-trials, and it is very useful to determine whether to continue litigations after looking at each other’s evidence and also to prevent in advance from encountering unpredictable evidences (“surprise”) later on in trials by ascertaining the other party’s strengths and weaknesses prior to hearings and trials. Of course, on special occasions such as in privileged documents due to lawyer-client relationships, a party can reject a request from the other party to offer an evidence; However, the court can generally intervene in if a party does not submit to the other party’s reasonable requests. Thanks to a discovery regime, many litigation cases are often terminated early upon settlements between parties in the middle of litigations. Interchanging and examining each other’s evidence helps a party to understand the other party’s strengths and weaknesses, and it may be more beneficial to each other in a long run to compromise each other rather than going all the way in litigations while paying a great sum of money. In Australia, a common law country, this discovery regime takes huge part in civil proceedings. According to the rule 7.23 of the Federal Court Rules 2011, there is a regime called a preliminary discovery, which enables each party to obtain evidences from the other party upon request to the court even prior to submitting complaints. As this preliminary discovery clause is conservatively and sparingly used, it has been difficult for parties to get such order. Even prior to litigations, it is unlikely for a party to unreluctantly offer any information or document which is sensitive to the other party (confidential sales/operative information). Since such request is oftentimes triggered among competitors in the same industry, respondents actively try to defend themselves. Reversely, for the applicants who urge such requests, they may get themselves into trouble by recklessly initiating a litigation based on a conviction without a material evidence. Even so without a litigation, it may not be satisfying for a party to observe the competitor’s gradual encroachment into a common-share market. Especially in pharmaceutics- related patent litigations like a case below, the other party’s information obtained prior to a trial would be a valuable information in determining whether to proceed to litigations further, since a manufacturing process is often not overtly displayed. The case to be introduced below is a litigation after a long period of appeals and cross-appeals, between the Pfizer Ireland Pharmaceuticals Ltd and the Samsung Bioepis AU Pty ltd, which ended up being a precedent concerning a preliminary discovery by the Australian Federal Court. Facts Overview Specialized in biomedicals, the Samsung Bioepis Ltd, which was co-founded by the Samsung biologics Ltd, a subsidiary of the Samsung Group, and the Biozen Ltd from the United States, is primarily in charge of developing biosimilars. In turn, these biosimilars are produced by its parent company, the Samsung biologics. In 2016, the Bioepis Ltd was successful in getting an approval of two biologics consisting of Etanercept in the name of BREZNYS by the Australian Register of Therapeutic Goods (TGA). These products are known to be affiliated with one of the Disease Modifying Anti-Rheumatic Drugs (DMARD) commercially sold as ENBREL, whose patent is beheld by the Pfizer Ltd. Approved by the U.S. Food and Drug Administration (FDA), the Pfizer Ltd’s ENBREL is a very first DMARD, leading a global DMARD market up until now. Although having a doubt as to a possible infringement of its own company’s patent right by the TGA-approved BREZNYS products, the Pfizer Ltd did not have any affirmative evidence to be submitted in a patent litigation. The Pfizer Ltd contemplated that had it obtained a document as to the Bioepis’s manufacturing process submitted to be authorized by the TGA, it could have determined a prospect of the litigation as to an infringement of its own patent more meticulously. Thereafter, as the Pfizer Ltd submitted an application for a pre-trial discovery order to a court pursuant to rule 7.23 of the Federal Court Rules 2011, and the Bioepis Ltd rejected the discovery request, the federal court handed down a judgment as to the trial provided below. Federal Court of Australia’s decision According to the rule 7.23 of the Federal Court Rules 2011, a prospective applicant may apply to the court for an order if the prospective applicant reasonably believes that he or she may have the right to obtain relief in the court from a prospective respondent, does not have sufficient information to decide whether to start a proceeding in the court to obtain that relief despite making reasonable inquiries, reasonably believes that the prospective respondent has or is likely to have or has had or is likely to have had in the prospective respondent’s control documents directly relevant to the question whether the prospective applicant has a right to obtain the relief, and inspection of the documents by the prospective applicant would assist in making the decision. The Pfizer Ltd’s head of manufacturing process technology, Dr Ibarra informed Mr Silvestri, who is a chief in-house council, of the company’s patent information and an expert opinion with respect to the product’s manufacturing process. Following the Dr Ibarra’s opinion, the Pfizer Ltd alleged in the court that it is highly probable that the Bioepis’s product, BREZNYS, infringed its patent right. Against this, Professor Gary on behalf of the Bioepis submitted an expert opinion denying the Pfizer LTd’s allegation that the counterpart’s evidence is not sufficient for them to form a reasonable belief that its product, BREZNYS, has infringed the Pfizer Ltd’s patent right. A federal court judge, Burely J stood on the side of the Bioepis, determining that the expert opinion submitted by the Pfizer Ltd alone is not sufficient enough for it to form a reasonable belief that the Bioepis’s product infringed its patent right, and such belief is no more than a mere suspicion. Furthermore, Burely J added that the mere fact that the BREZNYS and the ENBREL are both biosimilar products does not mean that their manufacturing process are alike. An Appeal in the Full Federal Court of Australia- different opinion as to a “reasonable belief” Upon an appeal by the Pifzer Ltd, all three judges from the Full Federal Court of Australia upheld the appeal, determining that the federal court made a mistake in its judgment. The full federal court of Australia emphasized that a determination with respect to the rule 7.23 is not a mini-trial dealing with the infringement issue, and the purpose of a pre-trial discovery is to reduce the costs to be incurred in the court proceeding and by right support the applicant’s determination. That is, judging factual correctness of each party’s expert opinion as to the possibility of patent infringement in an adversarial manner is not a point at issue, rather its more of reasonableness of the Pfizer Ltd’s belief. In conclusion, the Pfizer Ltd won whereas the Bioepis Ltd lost, and the full federal court ordered the Bioepis Ltd to disclose the documents requested by the Pfizer Ltd. An Application for special leave to the High Court In May 2018, the Bioepis Ltd applied for a special leave to the High Court in order to appeal the Full Federal Court’s decision. Hight Court Judges, Nettle J and Gordon J rejected a special leave and affirmed the Full Federal Court’s decision. Overall, the Pifzer Ltd won and the Bioepis Ltd lost. Implication This final decision lays out the conversion from the court’s conventional proclivity to requiring subjective determination as to facts in patent infringement cases to objective yet reasonable determination. That is, there is an unanimous decision in the court that an applicant fulfills the requirements of the rule 7.23 as long as he or she forms a objective and reasonable belief, which resonates the interpretation of ordinary meaning of the terms in the rule 7.23. Such decision is a good news to patent holders unlike to latecomers in the market. It has become highly likely for patent holders to obtain their opponent’s evidence without burdening themselves to initiate litigations if they utilize a “pre-trial discovery” scheme wisely in circumstances where there are doubts as to possible patent infringements. Also, prior to initiating litigations, they would be able to negotiate with their opponents based on evidences that they obtained through a pre-trial discovery. In a state-of-the-art biomedical technology, telecommunication, and software-related patent arena, it has become more difficult to discern and reason a manufacturing process or structural analysis using advanced technology such as reverse engineering. Therefore, given such circumstances, Australia’s “pre-trial discovery” regime has become a strong weapon. On the other hand, for prospective respondents against a pre-trial discovery request, they have to allege neither their opponents’ belief are objective nor subjective evidence as to such belief is sufficient. It would be hard for them to ward off the opponent’s spear just by contending a factual correctness based on the evidence provided by the prospective applicants.

03 Sep 2018

Intellectual Property

Who has right to give names?

A final uphill path at the corner of the road leading from Seodaemun District in Seoul to Ujeongbu is called Miari Hill. As a result of the Korean war, there were many killed in battle between the South Korean and the North Korean national armed forces at that time and thereby the entire hill was covered with blood, which became the background story of a song called “Heartbreaking Miari Hill”. In the past, the Miari Hill could be easily seen through the signboards of the Astrologer and Psychics at the both sides of the road when walking along the Dongsomun Road from the entrance of the Sungshin Women’s University. Usually, there were many fortune telling houses which used Taro-readings, the Five Elements or even supernatural powers to tell fortunes and destiny of human-beings, and one of them was a shop which helped with naming of a newborn baby or a company to flourish. Although the times have changed and many fortune telling houses at the Miari Hill have consigned to memory thereby, many people still use the naming services online. Published in 1991 by the writer, WooRam Lee, the book titled “Who has a right to give names?” introduces that one’s destiny is shaped according to a high-level of sound energy of the names we commonly call each other. Although it is hard to ascertain whether proven scientifically, naming a person’s name, which is to be used in the rest of one’s life, is inconsequential in all ages. Even for start-up businessmen or those who launch their new goods or services in the market for the first time, naming can be concerning. In business world, a name becomes a front, a name card, an advertisement and a product cover for a company. Also, it becomes a first sound to be heard when it becomes the face of a company and someone calls up. If the company’s name is unremarkable, it would hard for it to differentiate itself from the other competitors in the same industry. Especially, it is hard to remember when it is hard to pronounce. A name which is visible, easy to pronounce as well as related to goods or service of a company would be the best. In addition, it would be even better if the name pertains the business founder’s vision and values. Although it is up to individuals to choose any visually aesthetic logo or a general noun or combine with the name of a local district, it is to be noted that there are legal duty and obligations when using a name for a commercial purpose. Many people are often confused with the conceptual differences among a company name, a business name, and a trade mark. All of these have legally different meanings and the governing laws are also all varying. For instance, according to the Business Names Registration Act 2011 (Cth), any entity doing business without registering its business name in Australia would be fined up to maximum $ 3300. However, there would be an exception to that if the entity is a sole trader using his own name or an incorporated body using its company name. One thing to note is that there would be no automatic legal right as to the business name even if registered. That is, it would be difficult for a company to prevent the other competitors from using the same or similar to its registered business name. Thus, in order to prevent this, a company should register its business name as a trade mark. Conversely, if another competitor providing the same types of goods and service as the company has already registered the company’s business name as its trademark, the company could be sued for trade infringement according to the Trade Marks Act 1995 (Cth) when continuing to use the business name. Also, it can be punished in public interest under the Australian Consumer Law when fabricating a county of origin in its label, misrepresenting the source of goods, misleading or deceiving its consumers. There have been some clients who initially thought there would be no problems as long as they register their business names at the ASIC but ended up coming for help when receiving warning letters one day after operating their business over time. They must be distressed for having to change their business names overnight after using them for a few months or even years. Although it is important for a company to use a nice-looking business name, it is highly recommended for the company to ensure not to be involved in any legal conflicts by undertaking a thorough preliminary investigation and registering its business name as a trade mark if possible.

07 Feb 2017