We are living through the Fourth Industrial Revolution. Smart phones, drones, cars on autopilot, metaverse and artificial intelligence, indeed, the rocket science as we used to know it is right at our doorstep. The big rush on new technology has never stopped, but never before has their impact on our lives been so direct, fast, pervasive and addictive. Patent, trade mark, design and copyright have become a lexicon for the ordinary and not just the tech geeks. Indeed, the creation of the mind has become the biggest and the largest asset of the future. In these evolving times, it is imperative that you have in place a readily actionable strategy to protect your IP rights and deal with any infringement. Enforcement requires swift, decisive and assertive actions. Our lawyers provide the full range of legal services for IP protection, from devising a strategy to deal with IP infringements to advising on a range of legal options to stop infringements, including sending out a cease and desist letter, initiating court proceedings as well as stopping infringing imports through the Australian Border Force. If you are in a dispute about an infringement of another’s IP right, we can also help defend you.